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These guidelines apply to both the horizontal and centered versions of the logo. These may be used both on the web and in print. For use over an NAU True Blue background or other dark colors that provide enough contrast for all elements of the logo to be legible and where the colors do not vibrate against each other.

Also, for use over a very simple, dark portion of a photo that meets the aforementioned criteria. For limited use on one-color print jobs such as merchandise or on backgrounds that do not provide enough contrast with, or vibrate against, the gold mountain.

These are the only acceptable color variations to be used over light backgrounds. These guidelines apply to both the horizontal and centered versions of the wordmark. The fields of color behind the wordmarks represent a background and are not part of the wordmark. Guidelines for using wordmarks are here.

For use over an NAU True Blue background or other dark colors that provide enough contrast for all elements of the wordmark to be legible and where the colors do not vibrate against each other. The fields of color behind the wordmarks represent a background and are not part of the logo.

For use over dark colors that do not provide legibility with, or that vibrate against, the reversed gold version of the wordmark. The background must provide enough contrast for the wordmark to be legible. These are the only acceptable color variations for the unit logos. These guidelines apply to both the horizontal and centered versions of the logo as well. Guidelines for using unit logos are here. For use at a small size, where the background color lacks contrast with the gold mountain graphic, or where the colors vibrate against each other.

Also, for one-color logos used on gold merchandise. For use over NAU True Blue or other dark colors as long as they provide enough contrast for all elements of the logo to be legible. On the web, consider using the institutional logo and treating the unit name as a headline. When multiple units are to be listed on the same piece, use either the Primary or Two-Line Horizontal institutional logo followed by a listing of the units. No rule line should be used between the logo and units.

All multiple unit college, campus, division, and non-academic department logos should be created using the official logo templates, considering the following criteria:. A specific minimum amount of clear space should be maintained around the logo as shown below and between the logo and any other elements, including any text, graphic, image, or the edge of a page. Large-format applications such as pole banners and billboards may require less space and should be addressed case by case.

Contact University Marketing at marketing nau. The Northern Arizona University logo should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required for the institutional logos except when used as a social media profile image or an avatar.

The Northern Arizona University wordmarks and unit logos should be reproduced at a reasonable size to maintain legibility and clarity. Below are the minimum sizes required. The NAU logo can only appear with the logo of another entity when there is an official partnership between the entities. The NAU logo should always be placed on the left or in the most dominant position of the layout in relation to the partner logo, following the specifications illustrated below.

For NAU events, projects, or situations that need to feature external entities as sponsors, the piece should present a strong NAU brand identity. Sponsored by…. Do not place the logos next to one another. Always place NAU logo at the top and dominant in size, with the sponsor logo towards the bottom and subordinate to the NAU logo. EPS files should be used for any project that will be printed.

All PNG files saved on Widen are saved at web resolution and intended for online use only. Use an EPS file if the logo file being used is intended for a print publication. Depending on the university unit a social media account represents and its main audience, choose from the following options for social media avatars and display icons sparingly. The gold type stacked logo may be used only for NAU Social accounts and all the university-level accounts.

The Northern Arizona University logos may not be altered. These unacceptable logos should not be used in any applications. The color treatments of the Northern Arizona University logos may not be altered.

Only the official color treatments can be used. Always choose the color that ensures the maximum legibility against the background. Use a two-color positive logo over a background where there is not enough contrast for all elements of the logo to be legible and where the colors vibrate against each other. Do not reproduce unit logos in any colors other than those shown in this section.

Gold type is not acceptable for unit logos. Do not use a logo over a busy portion of a photo. The part of the photo behind the logo must contrast with the logo. For positive logos it must be light, and for reversed logos it must be dark. A mobile wallpaper is a computer wallpaper sized to fit a mobile device such as a mobile phone, personal digital assistant or digital audio player.

The height is often greater than or equal to the width. Wallpapers can typically be downloaded at no cost from various websites for modern phones such as those running Android, iOS, or Windows Phone operating systems. Modern smartphones allow users to use photos from the web; or photographs captured with a phone's camera can be set as a wallpaper. Wallpaper images are usually copyrighted as many other digital images found on the Internet.

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