App store how to download pre order game

Help customers discover your app through thoughtfully crafted metadata, such as app previews, screenshots, promotional text, and more.

Build excitement for your new app by making it available for pre-order. App bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. You can create app bundles for paid apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your product page.

The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programs are created to help, inform, and inspire users while also helping you drive downloads and redownloads of your apps and games. And our worldwide team of editors tailors the App Store to the various devices used to shop for apps, so your app gets in front of the right users, in the right places, at the right times.

If your app is under consideration for featuring on the App Store, use these guidelines to prepare your promotional artwork so we can successfully showcase your app. View in English. Promoting your apps Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery of your app, in-app purchases, and subscriptions.

App Store marketing tools Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. View the tools Additional artwork and guidelines Showcase your app on your website, in your emails, and on social media with Apple product images and App Store badge. A: Did you get featured by Apple in the Pre-Order section and if yes, what would say was the impact?

If no, did you try? As a one-person indie developer it was huge. Not having any marketing funds to speak of I was able to build up enough pre-orders where on launch day I could appear right away on the Top Paid lists. A: What volume range of Pre-Order were you able to achieve before launch? How much of that converted to actual download in the first couple of days?

S: If I remember correctly I had about pre-orders. A: Before the launch, did you communicate about the Pre-Order?

Mailing list? Social networks? A: Do you feel like it helped with rankings for specific keywords to have the app in Pre-Order? I know I will. As with everything start with an interesting looking game and an eye catching logo pun intended. We also talked with the developer of The Company Game, an escape game that will a planned release date on September 6. Or more exactly his father Gary, as the actual developer of the game is his 14 years old son who coded and did all of the graphics himself.

Gary G : We thought it would increase out chances of a feature and also wanted to leverage that time to get pre-orders while we refined the game after beta testing feedback. G: 1 month. G: Yes we did — and the impact was huge. Besides the obvious jump in pre-orders, it also led to review sites contacting us about reviewing the game.

A: How are you communicating about the Pre-Order? G: Social networks including Instagram, Twitter and Facebook. G: Yes, the pre-order does amazing things for search in the AppStore. I had a sticker pack once that I had available for a pre-order and while it was a pre-order it was not featured as a pre-order it would consistently show up in the top 5 of the App Store search.

Once it went live, the position in the search rankings plummeted. G: I would do it. I would utilize that time to iron out any bugs so that on launch there are minimal hiccups. I think it leads to the best chance for your game to get discovered, even if you do not get the feature. We already showed the Glowing Gloves App Store listing earlier in the post, and the fact that this AR boxing game is already ranking for some keywords. Before launch they also have an app website , with a video, where you can sign up for the closed beta.

And of course they have the Pre-Order badge there as well. They keep their followers updated on progress and tease them with previews using video. Wictor W : Being a young, exciting startup — we saw it as a great opportunity to raise awareness about our upcoming game. Being a new feature in the App Store also made it very interesting, as we deem it to be a good alternative to the more conventional soft launch strategies that you usually find when coming across releases of games and apps today.

W: We decided to maximize the 90 days given in order to a get all the cool features ready for the world to enjoy, and b to be able to get all marketing activities in place so that we open the shop with as many pre-order players as we possibly can. W: Every App Store listing is always unique, but yeah, of course, we decided early to provide more insight in our product roadmap for the future players to enjoy so they can see better where we are today and where we want to go with the game.

W: We did not try to get featured by Apple in the pre-order section, we really want to push for that when we are live with the game. A: Are you communicating about the Pre-Order? W: Yes — we rock the usual channels as FB and instagram, FB ads, our own landing page, keeping touch with everyone signing up to our mailing list via mail chimp etc.

W: Know what you want to achieve when going with this approach — and when you do, have you product as ready as it goes. Communication and transparency are keywords in this game! This is an opportunity for you, as it might offer a better way to get noticed by Apple than trying to get featured post-launch.

Besides the feature possibility which is never a given , making your app available for pre-order also allows you to:. However make sure of the quality of your app: it needs to work great from day 1, otherwise you risk making all these pre-orders useless. It is also not enough to just put your app in Pre-Order: you want to communicate about it! Have you tried the Pre-Order feature?

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